Project: Web Site for: Olga's Murals role: concept, web design, web development (XHTML, CSS, PHP templating, Flash slide show)
Project: HTML email offer for: former members of The Good Cook® (Direct Brands) role: concept, graphic design
Project: Spring Sensation HTML email offer, banners for: InsightOut® book club (Direct Brands) role: layout, illustration, graphic design preview: banners: 760x225 728x90 580x220 468x90 468x60 336X280 300X100 200x200 175x230 160x600 125x125 120x60
Project: HTML email offer for: Rhapsody Book Club® (Direct Brands) role: concept, graphic design preview: full size email offer
Project: HTML email offer for: Columbia House (Direct Brands) role: layout, graphic design, type treatment purpose: Columbia house online promotion.
Project: HTML email offer, banners for: Quality Paperback Books® (Direct Brands) role: concept, layout, graphic design preview: QPB Halloween banners 728x90 468x60 234x60 125x125 120x60 synopsis: After finding a fitting stock illustration for the QPB® Halloween email offer, I simplified and modified it to work in my layout with the books. I used this design to develop several banners. Preview different banner sizes of QPB Halloween banners
Project: HTML email offers for: Black Expressions, Doubleday Large Print (Direct Brands) role: concept, graphic design purpose: Emails offers featuring new bestsellers sent out to former book club members.
Project: HTML email offers for: Black Expressions®, Mystery Guild® (Direct Brands) role: concept, graphic design
Project: HTML email offer for: Children's Book Club (Direct Brands) role: concept, graphic design
Project: HTML email offer for: Book of the Month (Direct Brands) role: concept, graphic design
Project: banners for: Rhapsody & Crafter's Choice Book clubs role: concept, layout, background design, type setting preview: different sizes of “Escape with your imagination through books” Rhapsody banners 728x90 200x200 175x230 160x600 120x60 preview: different sizes of “Warm up this fall with cozy crafts” Crafter’s choice banners 728x90 200x200 175x230 160x600 120x60
Project: banners for: QPB Book Club (quality paperback book club) role: layout, background design, type setting, illustrations preview QPB Book Club email postcard preview “Fall into a Softcover Book” QPB banners 550x350 728x90 300x250 200x200 175x230 160x600 120x60 synopsis: Banners designed for qpb club use flat color illustrations. Most of the time after finding a suitable stock illustration I need to modify the layout, colors or objects in the illustration to reflect the theme in the headline (provided by a copywriter). For the top banner (get rid of your old hardcover...), I decided to draw the illustration using stock photography as reference. In the sample below I modified the scenery and drew a book in place of a laptop.
Project: e-commerce web site for: FLOUR POWER role: design, development(XHTML, CSS, PHP), maintenance synopsis: After embracing and binding the bucolic spirit of this freshly started culinary business, I have used the Flour Power's unique branding features as building blocks and a guide to create its on line presence.
Project: web site redesign for: NICDC (National Independent Contract Dealer Council) role: redesign synopsis: The information design of the original NICDC web site was out of date but most importantly the web site was failing in providing clear information to its community. I was asked by one of the board members to redesign the pages incorporating Knoll (one of the leading furniture manufacturers) furniture images. The design had been approved and the NICDC web developer works on the markup.
Project: DRTV, online offer campaign for: Yves Rocher role: co-design purpose: Preparing the direct mail and TV offer for its on line presence.
Project: online offer, banners, email offer for: Yves Rocher role: design preview:banners: 198x724 549x288 740x173 740x190 preview: checkout form preview: HTML email invitation purpose: As many other large companies, Yves Rocher extends their direct mail campaigns to their on line customers. At this point I would receive the pdf format of the direct mail and transform the content from its print medium to the web. Like an alchemist I would dissolve one compound into many: the printed direct mail would change into banners, on line stores, forms, question airs, and more special offers. I was also asked to design and prepare the markup for the email invitation that was sent out to Yves Rocher's selected clients.
Project: online offer, check out pages for: Yves Rocher role: design and image optimization preview: 4 step checkout pages purpose: I was responsible for design of banners as well as graphic redesign and image-optimization based on the direct mail offer that Yves Rocher provided in pdf format.
Project: web site design, splash page for: Max & Gino (boutique store) role: web design, illustration, Flash animation preview: flash animation for the splash page synopsis: After completing the drawings and the design for the Max&Gino's online store, I started preparing the illustrations for the splash page based on the story-line provided by the client.
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